Nordics
Riis and Christensen take on team sponsorship as part of WorldTour vision
Danish cycling legend Bjarne Riis and his business partner, Lars Seier Christensen, have taken on title sponsorship of a third-tier UCI Continental team as part of their ongoing efforts to establish an elite WorldTour squad.
Swedish ice hockey league wagers on NordicBet partnership
The Swedish Hockey League, the country’s top division of club ice hockey, has entered into a partnership with Nordic-facing online betting operator NordicBet.
World Rallycross teams up with Total
French multinational energy firm Total has entered into a one-year partnership with the World Rallycross Championship.
Artemis Racing signs partner for America’s Cup campaign
Insurance firm Argo Group has been named an official partner of the Artemis Racing team for its campaign in the America’s Cup sailing event.
The Sports Consultancy to drive ‘game changing’ commercial programme for 2018 Sailing Worlds
The Sports Consultancy agency has said it will develop an “innovative commercial programme” for the 2018 World Sailing Championships in the Danish city of Aarhus after entering into a partnership with event organisers.
Danish Football Association rekindles Hummel ties
The Danish Football Association (DBU) has entered into a new partnership with sportswear brand Hummel.
Swedish Handball Federation nets Kempa kit deal
The Swedish Handball Federation has entered into a partnership with specialist handball apparel and equipment manufacturer Kempa.
Engelbert Strauss furthers handball commitment with EHF Euros deal
Work and safety wear manufacturer Engelbert Strauss has renewed its official sponsorship of the European Handball Federation’s leading national team tournaments for their 2016 and 2018 editions.
Yokohama adds Allsvenskan club to football portfolio
Swedish football club Hammarby has agreed a partnership with Japanese tyre company Yokohama.
Stora Enso steps up to become main sponsor of 2017 FIS Nordic Worlds
Renewable materials firm Stora Enso has agreed a deal to become the presenting sponsor of the International Ski Federation’s (FIS) Nordic World Championships in 2017.
Santander links up with women’s handball showpiece
The International Handball Federation has agreed a partnership with the Nordic branch of the banking group Santander ahead of the 2015 Women’s Handball World Championships.
Swedish ice hockey league secures Svenska Spel deal
The Swedish ice hockey league has renewed its sponsorship agreement with Svenska Spel, the state-owned gambling company in the country.
Loudmouth shouts up for more time with Norway curling team
Golf and lifestyle apparel brand Loudmouth has renewed its partnership with the Norway men’s curling team.
Grundfos links up with EHF Euros
Grundfos, a leading pump manufacturer, has signed up as a sponsor of the men’s and women’s Euro 2016 European Handball Federation tournaments.
Statoil stays in the saddle with Arctic Race of Norway
Norwegian oil and gas company Statoil has extended its agreement to serve as the main sponsor of the Arctic Race of Norway cycling event.
Bauhaus extends backing of EHF Euro
Home improvement and garden products retailer Bauhaus has renewed its association with the European Handball Federation’s national team championships for their 2016 editions.
Ecco: Add-on sales through golf sponsorship
Danish shoe manufacturer Ecco is looking to golf for additional retail opportunities, Jesper Thuen, global marketing manager at Ecco, told Sports Sponsorship Insider.
Danish FA bets on Tipico partnership
German sports betting company Tipico has entered into a partnership with the Danish Football Association (DBU) national governing body.