Latest Features

Nigerian Breweries, a subsidiary of Dutch brewing giant Heineken, is set to spend close to $20m (€17.9m) in football sponsorship for its Star Lager brand in the next five seasons in deals agreed this summer with Nigeria’s football league and a group of top European clubs.

English Premier League football club Manchester City has extended its partnership with PZ Cussons-owned soap brand Premier Cool

The Nigerian Football Federation has extended and enhanced its partnership with US sportswear company Nike

The Nigerian Football Federation (NFF) has announced online betting company 1XBET as its latest partner.

LaLiga, which operates the top two divisions of Spanish football, has agreed a sponsorship deal with beverages company AJEast Nigeria.