Nigeria

The Nigerian Football Federation has added telco MTN and airline Air Peace to its sponsorship portfolio in deals worth up to NGN3bn (€6.1m/$7.2m) in total, the federation has revealed.

AFA Sports has been named as the official apparel provider for the Nigerian team at the upcoming Olympics in Tokyo, becoming the first indigenous African apparel brand to feature at the Games

English Premier League football club Manchester City has extended its partnership with PZ Cussons-owned soap brand Premier Cool

The Nigerian Football Federation has extended and enhanced its partnership with US sportswear company Nike

The Nigerian Football Federation (NFF) has announced online betting company 1XBET as its latest partner.

LaLiga, which operates the top two divisions of Spanish football, has agreed a sponsorship deal with beverages company AJEast Nigeria.

The Nigerian Football Federation has agreed a deal with the Simba Group, through which TVS will become the official motorcycle and tricycle partner of the men’s national team.

The Nigeria Football Federation has entered into a partnership with confectionery products manufacturer Cadbury.

The Nigeria Football Federation has entered into a partnership with Nigerian Breweries.

Wapic Insurance has secured a partnership with the Nigeria Football Federation.

Soft drinks manufacturer Coca-Cola has agreed a partnership with the Nigerian Football Federation.

Nigerian energy solutions company Aiteo Group has agreed a deal to become the new main sponsor of the Nigerian Football Federation.

Telecommunications firm Econet Media, which operates in sub-Saharan Africa, has been unveiled as the new title sponsor of Nigeria’s men’s Premier Basketball League.

Nigerian beer brand Star has entered into a partnership with Spanish LaLiga football club Barcelona.

English Premier League football club Arsenal has entered into a partnership with multinational telecommunications company MTN.

Nigerian Breweries, a subsidiary of Dutch brewing giant Heineken, is set to spend close to $20m (€17.9m) in football sponsorship for its Star Lager brand in the next five seasons in deals agreed this summer with Nigeria’s football league and a group of top European clubs.

Nigerian beer brand Star has entered into a multi-year partnership with English Premier League football club Manchester City.