Nigeria

Nigerian beer brand Star has entered into a multi-year partnership with English Premier League football club Manchester City.

English Premier League football club West Ham United has entered into a long-term partnership with the Nigeria-based Capital Oil and Gas company.

English Premier League club Manchester City has signed up international consumer products group PZ Cussons as a partner in Nigeria.

US sportswear giant Nike has reached an agreement with the Nigeria Football Federation to supply kit and apparel to its national teams.

The Nigerian Football Federation (NFF) has reached a provisional agreement to extend its partnership with German sportswear manufacturer Adidas, according to multiple reports.

English Premier League football club Manchester United has entered into a multi-year sponsorship deal with Nigerian food and beverage company Chi Limited.

English Premier League football club Arsenal has agreed a three-year partnership with Sterling Bank to issue co-branded debit cards in Nigeria.

Globacom is to become the title sponsor of the Nigerian Professional Football League after reaching an agreement with the League Management Company (LMC) for a three-year deal worth a reported N1.89 billion  (US$11.9 million).