New Zealand

Rugby Union

Telecommunications company Vodafone New Zealand signed as a Regional Partner of New Zealand Rugby (NZR) for four years, from 2017 to 2021, in a cash and technology services deal.

Multi-sport

The Toyota New Zealand arm of Japanese automotive giant Toyota has entered into partnerships with the New Zealand Olympic Committee and Paralympics New Zealand.
Rugby Union

New Zealand Rugby has signed a four-year extension to its partnership with German sportswear giant Adidas and agreed a new sponsorship deal with Swiss watchmaker Tudor.
Rugby League

Fast food restaurant chain KFC has been named as an official partner of this year’s Rugby League World Cup.
Rugby League

Food and beverages company Lion has agreed a sponsorship deal with organisers of this year’s Rugby League World Cup, through which its XXXX Gold brand will serve as the official beer of the national team tournament.
Sailing

Italian tyre manufacturer Pirelli has agreed a deal to sponsor sailing outfit Team New Zealand at the 35th America’s Cup.
Cricket

Indian dairy products manufacturer Amul has agreed a deal to sponsor the New Zealand cricket team at this year’s Champions Trophy one-day international tournament.
Rugby Union

For 2017, we have researched over 1,400 deals across 27 countries and covering 92 rights fees to map out the sponsorship landscape of rugby union.

Rugby League

Japanese automotive company Isuzu has reached an agreement to be a major partner of this year’s Rugby League World Cup, which will take place in Australia, New Zealand and Papua New Guinea.
Rugby

Opticians chain Specsavers has agreed a deal to become a sponsor of the British & Irish Lions rugby union team’s 2017 tour of New Zealand.
Football

Japanese non-profit organisation ISPS Handa has agreed a deal with the New Zealand Football national governing body to become the new title sponsor of the country’s top-tier Premiership club competition.
Rugby League

Australian winery Wolf Blass has signed on as the latest sponsor of this year’s Rugby League World Cup.
Rugby League

New Zealand-based alcoholic beverages group Independent Liquor has agreed a deal to sponsor the 2017 Rugby League World Cup, which its home country will co-host alongside Australia and Papua New Guinea.
Rugby Union

Whisky brand Whyte & Mackay has agreed a deal to sponsor the British & Irish Lions rugby union team.
Rugby League

Australian sporting goods manufacturer Steeden has been unveiled as the official match ball of the 2017 Rugby League World Cup.
Rugby League

The AccorHotels chain has signed a partnership with the organisers of the 2017 Rugby League World Cup.
Rugby Union

Real estate company Harcourts has agreed a deal to sponsor New Zealand Super Rugby franchise the Chiefs.
Hockey

Windows and doors retailer Vantage has entered into a naming-rights partnership with the Hockey New Zealand national governing body.