Netherlands

Football

Dutch Eredivisie football club Heracles Almelo has extended its partnership with its main sponsor, cleaning services company Asito, with the new deal to grant the firm branding rights to the team’s stadium.
Esports

Fitness services company Basic-Fit has agreed a deal to sponsor the official esports competition of the Eredivisie, the top tier of club football in the Netherlands
Football

Dutch Eridivisie club PSV Eindhoven has signed a new partnership with retail online trading broker Investous
Football

Dutch Eredivisie football club VVV-Venlo has signed up temporary employment agency Covebo as the naming-rights partner of its home stadium, De Koel
Football

Dutch Eredivisie football club Ajax has renewed its partnership with tyre manufacturer Cheng Shin Tire. The new three-year deal will run until the end of the 2020-21 season
Cycling

Dairy and sports nutrition provider Vifit has extended and expanded its backing of Team LottoNL-Jumbo by sponsoring the Dutch group’s speed skating team.
Football

Japanese tyre brand Falken Tire has tripled its investment in European football clubs since the 2015-16 season in an ongoing brand awareness campaign that now comprises between 20 and 30 per cent of its…
Football

Dutch Eredivisie football club VVV Venlo has extended a sponsorship agreement with Seacon Logistics.

Football

Dutch Eredivisie football club PSV Eindhoven has renewed its partnerships with full-service market research company Markteffect and employment agency Driessen Groep.

Football

Dutch Eredivisie football club Ajax has entered into a partnership with professional cleaning services company Effektief Groep.

Football

Dutch Eredivisie football team PSV Eindhoven is seeking a new main shirt sponsor after energy company Energiedirect.nl opted to readjust its partnership with the club.

Winter Sports

Supermarket chain Jumbo has agreed a deal to become sole title sponsor of Team LottoNL-Jumbo, the innovative entity that combines the Dutch speed skating team and UCI WorldTour cycling outfit of the same name.

Football

Dutch Eredivisie football club Feyenoord has renewed its kit supplier partnership with German sportswear manufacturer Adidas.

Football

Insurance company ARAG has opted to extend its partnership with the Royal Netherlands Football Association (KNVB).

Football

Dutch Eredivisie football club Ajax has agreed a one-season extension to its partnership with telco Ziggo, its main sponsor.

Cycling

Women’s WorldTour outfit Boels-Dolmans Cycling Team has extended partnerships with its title sponsors, equipment rental company Boels Rental and Dolmans Landscaping Group.

Football

Dutch Eredivisie football club PSV Eindhoven has renewed its partnership with online broker and foreign exchange company iFOREX.

Multi-sport

The Netherlands Olympic Committee*Netherlands Sports Federation (NOC*NSF) has agreed a sponsorship deal with telecommunications company KPN.