Ajax extends with tyre partner

Dutch Eredivisie football club Ajax has renewed its partnership with tyre manufacturer Cheng Shin Tire.

The new three-year deal will run until the end of the 2020-21 season.

CST, which first partnered with the Amsterdam-based club in 2013, will continue to benefit from in-stadium brand exposure, as well as logo presence on Ajax’s team bus.

The Taiwanese company will also have a presence across social media campaigns and other club promotions.