Ajax extends with tyre partner

Dutch Eredivisie football club Ajax has renewed its partnership with tyre manufacturer Cheng Shin Tire.

The new three-year deal will run until the end of the 2020-21 season.

CST, which first partnered with the Amsterdam-based club in 2013, will continue to benefit from in-stadium brand exposure, as well as logo presence on Ajax’s team bus.

The Taiwanese company will also have a presence across social media campaigns and other club promotions.

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France