Middle East
Israel Cycling Academy adds title sponsor ahead of UCI World Tour debut
Israel Cycling Academy (ICA) has signed up not for-profit organisation Start-Up Nation Central as a title sponsor ahead of its debut season on the UCI World Tour in 2020
Ooredoo revealed as third Club World Cup national supporter
Qatari telecommunications provider Ooredoo has been unveiled as the latest national supporter of the upcoming Fifa Club World Cup, which kicks off in Doha this month
The Look Company becomes second Fifa Club World Cup National Supporter
Branding and signage firm The Look Company has signed as the second National Supporter of Fifa Club World Cup 2019 in Qatar
Formula E buoyed by Julius Baer and Saudia sponsorship renewals
Swiss private banking group Julius Baer has agreed a two-season extension to its global sponsorship of Formula E, while the electric racing series has retained Saudi Arabian Airlines (Saudia) as title…
GWC sponsors Fifa Club World Cup 2019
Middle Eastern logistics firm GWC has signed as the first Official National Supporter of the 2019 Fifa Club World Cup in Qatar.
The company will deliver logistics and supply chain services for the event
Formula One to promote Expo 2020 Dubai
Expo 2020 Dubai has agreed a sponsorship deal with the Formula One motor-racing championship
Qatar Airways backs PSA World Squash Championship
Qatar Airways has agreed a deal to become the official airline partner of the Professional Squash Association’s (PSA) World Championship, which gets underway today (Friday) in Doha.
Abu Dhabi T10 Cricket League adds Aldar Properties as title sponsor
The Abu Dhabi T10 cricket league has signed up real estate developer Aldar Properties as its new title sponsor
Sponsors announced for Qatar’s Swimming World Cup leg as 2020 calendar confirmed
The Qatar Swimming Association (QSA) has revealed details of the sponsors that will support Doha’s leg of the Fina Swimming World Cup next month.
Commercial Bank continues Qatar Masters title sponsorship
Qatar-based bank Commercial Bank has extended its title sponsorship of the European Tour-sanctioned Qatar Masters golf tournament until 2022
Katusha to continue backing of UCI WorldTour outfit, set for women’s team deal
Swiss apparel brand Katusha Sports has confirmed it will continue to back the men’s UCI WorldTour cycling team of which it was previously the title sponsor and manager, and will become the co-title sponsor o…
Sponsors sign on for Qatar’s World Beach Games
The 2019 World Beach Games local organising committee has unveiled a host of Qatari and international companies as partners and sponsors of the inaugural edition of the multi-sport event which takes place…
QSL signs triple deal with Ooredoo, EAA, Tobacco Control Center
The Qatar Stars League and its domestic cup competition, the QSL Cup, have signed three new partners ahead of the new season.
LaLiga signs first sponsor in crypto and blockchain sector
Spain’s LaLiga has unveiled GCOX, the global cryptocurrency exchange, as its first sponsor in the cryptocurrency and blockchain sector.
Sheffield United partners with Al Wefaq Rent A Car
Newly-promoted Premier League club Sheffield United has signed a new partnership with Saudi Arabia’s Al Wefaq Rent A Car.
Omantel extends backing of Oman football league
Omani telecommunications company Omantel has renewed its partnership with the Oman Football Association (OFA), through which it will continue to title sponsor the country’s top-tier Professional League.
Qatar Airways to support IAAF worlds
Qatar Airways has been unveiled as the official national airline partner of the 2019 World Athletics Championships
Emirates backs WAFF Championship
Dubai-based airline Emirates has been unveiled as the official partner and airline of this year’s West Asian Football Federation (WAFF) Championship.