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QSL signs triple deal with Ooredoo, EAA, Tobacco Control Center

The Qatar Stars League and its domestic cup competition, the QSL Cup, have signed three new partners ahead of the new season.

Qatari telco Ooredoo and the QSL has reached a partnership agreement for the next two years for Ooredoo to title sponsor the QSL Cup.

Moza Khalid al Muhannadi, director of sponsorship, CSR & media strategy at Ooredoo, said: “Supporting sporting events is a key pillar of our corporate social responsibility strategy…The new Ooredoo Cup is the perfect way in which we can promote a healthy, active lifestyle, encourage community cohesion and support Qatari sports teams.”

The educational foundation Education Above All (EAA) has joined the QSL on a two-year deal to become a community partner for its three tournaments – the QNB Stars League, Qatar Cup and QSL Cup.

The EAA was established seven years ago and is a global initiative to help those in need, especially to aid educating children in poverty-stricken areas.

The QSL has also struck a deal with Doha’s Tobacco Control Center for two seasons, from 2019-20 to 2020-21.

The Tobacco Control Center is a unit located within Hamad Bin Khalifa Medical City, a centre of medical excellence in Doha. It works with the World Health Organisation for those who want to give up smoking and aims to use the QSL to get its message across.