Latin America
Joma in, Under Armour out at Cruz Azul
Leading Mexican Liga MX football club Cruz Azul has switched its kit supplier from Under Armour to Joma for the second half of the season in a three-year deal
Cruzeiro lands new shirt sponsor
Campeonato Brasileiro Série A football club Cruzeiro has agreed a new shirt sponsorship deal with Multimarcas Consórcios.
New partners for São Paulo and Corinthians
São Paulo-based clubs from the Campeonato Brasileiro Série A, Brazilian football’s top-flight, have struck a series of sponsorship deals ahead of the 2019 season.
Continental renews Copa do Brasil title deal
German tyre brand Continental AG has renewed its title sponsorship of the Copa do Brasil – Brazil’s largest domestic knockout trophy.
Carabao terminates Flamengo partnership
Thai energy drinks brand Carabao has terminated its partnership with Brazilian top-tier football club Flamengo four years early
NBA adds Codere to gaming portfolio
North American basketball league the NBA has signed its third gaming partnership in the space of a week through a deal with Spanish company Codere
Independiente gets esports sponsors ahead of e-Superliga launch
Argentine football club Independiente has confirmed two sponsors for its newly-created esports team.
Foreign trade consultancy Portas will be the team’s main shirt sponsor. S
NBA opens new sponsorship category in Latin America
North American basketball league the NBA has signed its first gaming partnership in Latin America through a multi-year deal with Supermatch, the sports betting operator of Uruguay’s national lottery.
CBMM signs third race title partnership with Formula E
Brazilian mining firm CBMM has signed its third race title partnership with the FIA Formula E Championship
Atos makes long-term commitment to Pan American Games
European IT company Atos has agreed a long-term deal with the Pan American Sports Organization (Panam Sports) which will see it back the next two editions of the Pan American Games
Argentine FA sparks street protests after partnering with Uber
The Argentine Football Association has signed up ride-sharing app Uber as its new digital sponsor, sparking protest among the country’s taxi drivers.
Rexona partners up with Copa Libertadores
The South American Football Confederation (Conmebol) has agreed a four-season deal with consumer goods company Unilever that will make its Rexona antiperspirant brand a new partner of the Copa Libertadores
Sportingbet signs with Brazil’s Globo for major football advertising package
Online betting brand Sportingbet has become a new advertising partner of Brazilian club football on Globosat’s SporTV channel for the 2019 season.
Heineken extends partnership with Brazilian Rugby Confederation
Dutch beer brand Heineken has extended its partnership with the Brazilian Rugby Confederation until 2020
Nike extends backing of NBA Mexico City Games
US sportswear company Nike has further strengthened its association with North American basketball league the NBA by extending its role as Presenting Partner of the Mexico City Games
Qatar Airways adds Conmebol to football portfolio
Qatar Airways has today (Wednesday) agreed a deal to become the Official Airline of club competitions organised by the South American Football Confederation (Conmebol)
Antofagasta Minerals expands Formula E backing, Santiago race confirmed
Mining company Antofagasta Minerals has stepped up to become a partner of Formula E, as the electric car-racing series today (Tuesday) detailed a new track location for its second race in the Chilean capital…
Brahma beer renews partnership with Santos FC
Brazilian beer Brahma has renewed its partnership with Santos FC, the former home of both Pelé and Neymar, until the end of the 2018-19 season.