Japan

Land Rover has renewed its partnership with World Rugby in a deal that will see the British multi-purpose vehicle manufacturer sponsor the 2019 World Cup in Japan.

For 2017, we have researched over 1,400 deals across 27 countries and covering 92 rights fees to map out the sponsorship landscape of rugby union.

For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.

Rawlings Sporting Goods has agreed a deal to sponsor this year’s World Baseball Classic national team tournament.

Dutch brewing company Heineken has strengthened its long-running partnership with World Rugby after agreeing a deal to sponsor the 2019 World Cup, which will be staged in Japan.

Organisers of the World Baseball Classic have announced a host of sponsorship deals ahead of the 2017 edition of the national team tournament.

Photographic and digital imaging solutions company Canon has agreed a deal to sponsor the 2019 Rugby World Cup, which will take place in the firm’s home country of Japan.

Insurance company MetLife has agreed a deal with the Seibu Lions to take on naming rights to the Japanese Professional Baseball League team’s home ballpark.

Japanese tyre manufacturer Bridgestone has expanded the activation rights available under its top-tier partnership deal with the International Olympic Committee to a global level.

Scottish tweed manufacturer Harris Tweed Hebrides (HTH) has entered a partnership with Scottish Rugby, the national association for rugby union in Scotland, to increase brand awareness and sell a Scottish Rugby-themed product collection.

Japanese printing companies Dai Nippon and Toppan have signed on as sponsors of the Tokyo 2020 summer Olympic and Paralympic Games.

The J.League, the top division of Japanese club football, has entered into a partnership with Swiss watch manufacturer Tag Heuer.

Japan Airlines has signed on as the title sponsor of the first PGA Tour-sanctioned golf event to be held in Japan.

Table tennis equipment manufacturer San-Ei has extended its partnership with the International Table Tennis Federation.

IPC Athletics, the international federation of Para athletics, has signed up Japanese sportswear company Asics as its latest official partner under a five-year deal.

Japanese travel agency HIS has agreed a sponsorship deal with Spanish LaLiga football club Sevilla.