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DHL renews Rugby World Cup sponsorship

Global logistics company DHL has renewed its partnership with World Rugby, through which it will sponsor the 2019 World Cup in Japan.

DHL will serve as a top-tier worldwide partner of the event, which will mark the first time a Rugby World Cup has taken place in Asia. DHL has also been named as the official logistics partner of the tournament.

DHL also sponsored the 2015 World Cup in England and the 2011 event in New Zealand.

World Rugby chairman Bill Beaumont said: “More than a commercial partner, DHL is a world-class logistics operator, and in an event where success hinges on the details, we know that we have an outstanding partner.

“DHL’s renewal accelerates us towards completion of our inventory of six world-class worldwide partners for Rugby World Cup 2019 in record time and with record financial value, underscoring the strength of the event in the global marketplace and delivering a result that is ultimately great for the development of rugby worldwide."

DHL joins Société Générale, Land Rover, Emirates and Heineken as worldwide partners of the 2019 World Cup, which takes place from September 20 to November 2.