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Land Rover continues as top-tier Rugby World Cup partner

Land Rover has renewed its partnership with World Rugby in a deal that will see the British multi-purpose vehicle manufacturer sponsor the 2019 World Cup in Japan.

Land Rover will serve as the official vehicle of the national team tournament, and has also been named as an official partner of this year’s Women’s Rugby World Cup in Ireland.

Land Rover sponsored the 2011 World Cup in New Zealand and the 2015 event in England. It joins Emirates and Heineken as worldwide partners for the 2019 tournament, with Canon to serve as an official sponsor.

Magnus Hansson, chief executive of Jaguar Land Rover Japan, said: “There is already great anticipation ahead of Rugby World Cup 2019 – the first time the tournament has been staged in Asia.

“Given the rapid growth in interest in rugby in the region, and that the tournament venues are within easy reach for the majority of the population, this is a fantastic opportunity for Land Rover to support the game’s expansion and help engage a whole new audience with a sport that shares so many values with our brand.”

Land Rover will also sponsor this year’s World Rugby Awards, which take place in Monaco on November 26.

The 2019 World Cup will run from September 20 to November 2.