Italy
Fiorentina extends PlanetPay365 deal
Italian Serie A club Fiorentina has renewed its sponsorship deal with digital payment services provider PlanetPay365
Nilox renews with Inter Milan to 2025
Smart mobility and consumer electronics brand Nilox will continue as the ‘Official Electric Mobility Partner’ of Inter Milan for three more seasons, including the rest of the 2022-23 campaign.
Fashion label Off-White agrees deal to become AC Milan’s official style curator
Serie A club AC Milan has agreed a new sponsorship deal with Off-White that will see the Milan-based fashion label become the club’s official style and culture curator.
Roma signs StarCasinò Sport ‘infotainment’ deal, Milan partners MonkeyLeague NFT
Serie A club AS Roma has signed a ‘premium partner’ deal with sports infotainment site StarCasinò Sport.
Italian Football Federation deal highlights ITA Airways rebrand
Italian state-owned carrier ITA Airways has signed a sponsorship agreement with the Italian Football Federation (FIGC) focused on its national teams
Inter Milan signs up LeoVegas.News as DigitalBits payment doubts persist
Inter Milan has secured an agreement with LeoVegas.News, the football magazine arm of the gambling company LeoVegas.
The three-year deal makes LeoVegas
Deloitte adds Milan-Cortina 2026 rights to TOP deal
The Italian arm of professional services company Deloitte has added domestic sponsorship rights to the 2026 Winter Games in Milan-Cortina to its Olympic global partner deal
eBay kicks off AC Milan sponsorship with official store
AC Milan has added global e-commerce platform eBay to its sponsorship portfolio.
The deal makes the platform the 'Official Marketplace' of the current Italian Serie A holders
Randstad signs domestic Milan-Cortina deal, Coca-Cola tags Paris torch relay
Human resources company Randstad Italia has signed as the second domestic sponsor of the 2026 Winter Olympic and Paralympic Games in Milan-Cortina
OFX links up with URC in new sponsorship
International foreign exchange company OFX has launched a new sponsorship deal with the United Rugby Championship (URC)
Inter adds sponsorship deal with Attal Group
Inter Milan has signed HR specialist Attal Group as its latest sponsor
Coca-Cola extends with Juventus in multi-year deal
Coca-Cola has extended its sponsorship of Serie A club Juventus in deal that includes Juventus Women
AC Milan secures extension to Celly sponsorship
Italian Serie A club AC Milan has extended its sponsorship contract with smartphone accessories company Celly
Allianz extends Juventus sponsor deal to include training and warm-up kit
German insurance firm Allianz has extended its relationship with Italian Serie A club Juventus to include branding on the pre-match warm-up and training kit of the Turin club’s men’s first team in Eur…
United Rugby Championship lands BKT as northern-hemisphere title sponsor
The United Rugby Championship (URC) has agreed a deal for Indian tyre manufacturer BKT to become its title sponsor in the northern hemisphere
Napoli builds on Georgian links with Crocobet deal
Italian Serie A club SSC Napoli has signed a regional sponsorship contract with Georgian betting company Crocobet
Roma and AC Milan sign new sponsors, Spezia to work with local national park
Italian Serie A club AS Roma has signed up real estate company Idealista as a sponsor for the 2022-23 season
Alfa Romeo to end Sauber F1 deal following 2023 season
Italian automotive manufacturer Alfa Romeo has announced that it will end its wide-ranging agreement with the Sauber Group-owned Formula 1 team at the end of the 2023 season