Italy
Alfa Romeo to end Sauber F1 deal following 2023 season
Italian automotive manufacturer Alfa Romeo has announced that it will end its wide-ranging agreement with the Sauber Group-owned Formula 1 team at the end of the 2023 season
Inter signs three-year Hisense sponsorship, regional deal with Chinese betting operator HTH
Inter Milan has agreed a sponsorship deal with Chinese consumer electronics manufacturer Hisense, while the Italian Serie A club has also signed Chinese betting and sports entertainment brand HTH as a…
Udinese extends with sleeve sponsor, Torino signs up PlanetPay365
Udinese has extended its sleeve sponsorship deal with food products manufacturer Consorzio del Prosciutto di San Daniele, while fellow Italian Serie A club Torino has signed a new sponsorship deal with…
Bitget extends as Juventus sleeve sponsor for another year
Singapore-based cryptocurrency trading platform Bitget has extended its sleeve sponsorship of Italian Serie A club Juventus for another season
Toyota replaces Hyundai as Roma sponsor
Japanese car company Toyota Group has become a new main global partner of Italian Serie A club AS Roma.
Toyota replaces Korean rival Hyundai as the club’s car category sponsor.
Bologna extends sponsor deals with BFGoodrich, Valmora
Italian Serie A club Bologna has extended sponsorship deals with US tyre manufacturer BFGoodrich and domestic water brand Acqua Valmora
Castore makes move into Italy with Genoa kit deal
UK-based sportswear brand Castore has entered the Italian football market after signing a multi-year deal with Serie B club Genoa
Esselunga deal kicks off 2026 Winter Olympics domestic programme
Italian supermarket chain Esselunga has become the first company to sponsor the 2026 Winter Olympics and Paralympic Games in Milan-Cortina
EA Sports furthers Serie A presence with Juventus deal
Italian Serie A club Juventus has signed a new licensing agreement with video game developer EA Sports
Selenella takes Bologna’s back-of-shirt rights in reworked sponsor deal
Vegetable products company Selenella has reworked its sponsorship deal with Bologna and will now receive exposure on the back of the Italian football club’s shirts during the 2022-23 Serie A season.
Lega Serie A latest to join Sorare NFT portfolio in long-term deal
Lega Serie A has become the latest sports league to sign an agreement with non-fungible token (NFT) fantasy sports platform Sorare
Adidas ‘closing in’ on AS Roma kit deal from 2023-24
Adidas is set to replace New Balance as the kit supplier to Serie A club AS Roma after the 2022-23 season, according to Italian press sources
Puma to leverage Serie A ball supply deal to develop Italian retail footprint
Initial idea behind deal would have seen Puma combine Serie A ball supply rights with FIGC kit deal
Puma keen to make strides in football segment of sports equipment market in Italy
OneFootball strikes digital collectible deals with Serie A, leading clubs
Football-focused streaming and media platform OneFootball has signed a global agreement with Lega Serie A to launch officially licensed digital collectibles for fans, while it has also struck separate…
AC Milan ups fashion status with Hally & Son eyewear deal
Italian football club AC Milan has signed eyewear brand Hally & Son as its ‘Official Fashion Eyewear Partner’.
K-Swiss enters F1 with McLaren deal, MindMaze backs Alfa Romeo
McLaren Racing has signed a multi-year deal with footwear brand K-Swiss, while fellow Formula 1 team Alfa Romeo has agreed a new partnership with neurotechnology platform MindMaze
Sampdoria extends with main shirt sponsor Banca Ifis
Genoese bank Banca Ifis has renewed its main shirt sponsorship deal with Italian Serie A club Sampdoria
Monza signs Motorola as shirt sponsor ahead of Serie A debut
Telecommunications company Motorola has been unveiled as the main shirt sponsor of newly-promoted Italian Serie A football club AC Monza