Italy
Oettle steps up to commercial director role at AC Milan
Serie A club AC Milan has announced the promotion of Maikel Oettle as its new commercial director
Ferrari adds Genesys as new sponsor, terminates Velas blockchain deal
Italian motorsport organisation Scuderia Ferrari has signed US software company Genesys as a new sponsor, while confirming the termination of a deal with Swiss blockchain technology company Velas Network
New Balance insists on right to renew in AS Roma kit dispute
Italian Serie A club AS Roma believes that its projected kit supplier agreement after this season – thought to have been signed with Adidas – is likely to be overturned following a lawsuit by the incumbent tec…
Serie A clubs in talks with betting brands ahead of law change, UK waits on white paper
Italian clubs are negotiating with betting brands as 2018 ban set to be overturned
Much-delayed white paper on UK regulation due in the coming weeks
Roma signs Auberge Resorts to back-of-shirt deal, as Napoli inks Upbit agreement
Italian Serie A club AS Roma has signed a back-of-shirt sponsorship deal with luxury hotel and resorts group Auberge Resorts Collection
Adidas agreement leads Italian Football Federation into next commercial cycle
The Italian Football Federation believes its new kit supplier deal with Adidas will act as a spur to sponsorship growth in the next commercial cycle following Italy’s failure to qualify for the World Cup in Qatar.
Udinese signs Prestipay as new shirt co-sponsor
Italian Serie A club Udinese has signed consumer credit company Prestipay as its new co-sponsor, with the Udine-based company set to receive front-of-shirt branding rights
Bologna cuts deal with hair transplant sponsor
Italian football club Bologna has agreed a new sponsorship with hair transplant specialists Dr. Cinik
Macron signs with Italian Basketball Federation in Master Group Sport-assisted deal
Italian sports brand Macron has signed as kit supplier for Italy’s national basketball teams in a four-year deal with the Italian Basketball Federation (FIP), starting in January 2023.
Inter lands eBay sleeve sponsorship deal
US-based e-commerce platform eBay has increased its sponsorship profile with Inter Milan by becoming the Italian football club's shirt sleeve sponsor
Kinto extends backing of Lega Serie A
Lega Serie A, the organising body of the top division of Italian club football, has renewed its sponsorship agreement with Toyota-owned Kinto Italia, which serves as its official mobility provider
EssilorLuxottica expands Ferrari relationship
French-Italian eyewear company EssilorLuxottica has extended its sponsorship agreement with the motorsport interests of Italian automotive marque Ferrari
Emirates extends AC Milan shirt sponsorship
National carrier Emirates has extended its long-term principal sponsorship agreement with Serie A club AC Milan
Hewlett Packard Enterprise joins 2023 Ryder Cup portfolio
Hewlett Packard Enterprise (HPE) has signed as an official supplier of the 2023 Ryder Cup to be held at Marco Simone Golf & Country Club in Rome, Italy, in September 2023
Inter renews Locauto sponsorship
Serie A football club Inter Milan has extended its sponsorship deal with vehicle rental firm Locauto
Inter Milan advances search for shirt sponsor following DigitalBits’ missed payments
Italian Serie A club Inter Milan has confirmed that it is searching for a new front-of-shirt sponsor amid the financial struggles of blockchain network DigitalBits
Ebay continues Italian football drive with Inter sponsorship
US e-commerce company eBay has stepped up its presence in Italian football through a sponsorship deal with Serie A club Inter Milan
FIGC signs up eBay as sponsor of women’s football properties
The Italian Football Federation (FIGC) has agreed a three-year deal with eBay which will see the US e-commerce company support the domestic women’s game.