Italy

British snack food company McVitie’s has agreed an expanded sponsorship deal with Italian Serie A football team AC Milan for its McVitie’s Digestive brand.

Italian Lega Basket Serie A top-tier basketball team Pallacanestro Varese has agreed a deal for national employment agency Openjobmetis to become its new main sponsor.

Italian Serie A football club Empoli has entered into a sponsorship deal with Bancadinamica, the online division of national savings bank Risparmio di San Miniato.

Italian Serie A champion Juventus has reached a deal with mineral water company Levissima to make its San Pellegrino brand the club’s official water supplier.

Italian basketball team Aquila Basket Trento has secured domestic energy company Dolomiti Energia as its main sponsor ahead its first season in Serie A, the sport’s top division in the country.

British biscuit manufacturer McVitie’s has agreed a shirt sponsorship deal with Serie A football club Genoa for the 2014-15 season.

Italian Serie A football team Cagliari has agreed shirt sponsorship deals with banking group Intesa Sanpaolo and telecommunications company Tiscali.

Italian Serie A champion Juventus has signed an initial two-year partnership with binary options broker 24option.com.

Telecommunications company Telecom Italia has renewed its partnership with the MotoGP World Championship through 2016 to include title sponsorship of the motorcycling series’ San Marino race.

Italian Serie A champion Juventus has signed a six-year extension to its shirt sponsorship deal with automotive manufacturer Fiat in an agreement that will run through to the end of the 2020-21 season.

Italian Serie A football club Cagliari has entered into a three-year partnership with the Gsport agency to develop its commercial activities.

Italian Serie A football club AS Roma has agreed a two-year sponsorship deal with US human resources firm ManpowerGroup.

Italian Serie A football clubs have been afforded a new sponsorship opportunity after Lega Serie A, the governing body of the top division, approved the introduction of a fourth branding place on shirts.

The creation of a new European club rugby tournament and an increase in competition for qualification to the tournament from Pro12 clubs were driving factors behind an increase in the value of title sponsorship rights for rugby union’s Pro12 league.

Italian Serie A football club Napoli has agreed a new sponsorship deal with national pasta company Pasta Garofalo.

Irish beer brand Guinness has been unveiled as the new title sponsor of the Pro12 European club rugby union tournament.