Indian Subcontinent
Force India signs Mexican partner to mark Perez arrival
Formula One motor racing team Force India has announced a multi-year sponsorship deal with Mexican lubricant oils manufacturer Roshfrans.
Liverpool makes first Indian signing with Xolo deal
Indian smart phone brand Xolo has reached an agreement with Liverpool to become the English Premier League football club’s first regional marketing partner in the country.
PSO gets behind Pakistan Hockey Federation
Pakistan State Oil has announced a wide-ranging one-year sponsorship agreement with the Pakistan Hockey Federation which will include the launch of a team to take part in the governing body’s competitions.
Sacramento Kings begin Indian push with Krrish Group
NBA basketball team Sacramento Kings has sealed its first commercial partnership with an Indian company since it was bought by Vivek Ranadive last year.
Chennai Open signs multiple sponsor deals
The organisers of the Chennai Open ATP World Tour tennis event have announced a number of new sponsorship deals for the 2014 edition of the annual tournament.
Nepal secures Singa backing ahead of World Twenty20 debut
Singapore-based manufacturing company Singa Steel has signed a three-year sponsorship agreement with the Cricket Association of Nepal.
Star makes further inroads into Indian cricket with fresh BCCI deal
The Board of Control for Cricket in India has awarded the sponsorship rights to the national team for the period spanning January 1, 2014 through March 2017 to Star India – a move that further strengthens the media group’s presence in Indian cricket.
Yes Bank invests in Hockey India League
Indian private banking group Yes Bank has signed a multi-year sponsorship agreement with the Hockey India League ahead of its 2014 season.
BCCI downgrades asking price for Team India sponsorship
The Board of Control for Cricket in India (BCCI) has significantly reduced the base price in its search for a new main sponsor, but has denied the move is undervaluing the Indian national team brand.
Sri Lanka Cricket smartens up with Hameedia
Sri Lankan menswear brand Hameedia has been appointed as the official formal clothing sponsor of Sri Lanka’s national cricket team.
Star Sports partners McLaren for Indian GP
ESPN Software India has agreed a deal for its Star Sports website to sponsor the McLaren Mercedes Formula One team for this weekend’s Indian Grand Prix.
Star and ESPN score BCCI title rights
The Board of Control for Cricket in India has awarded the title sponsorship rights for all international series and domestic tournaments to be played in India during the 2013-14 season to media groups Star India and ESPN Software India.
Airtel kicks off I-League partnership
Telecommunications operator Airtel has reached an agreement to become the title sponsor of the I-League, India’s top football competition.
BCCI on lookout for new sponsor as Airtel ends partnership
The marketing committee of the Board of Control for Cricket in India has called a meeting for today after telecommunications operator Airtel opted against renewing its title sponsorship agreement for domestic series.
Avantha Group ends sponsorship of Indian golf tournament
India has lost its leading golf tournament after the Avantha Group withdrew its title sponsorship of the country’s sole European Tour event citing the effects of the Indian economic climate.
Apollo seals tyre deal with United
Apollo Tyres has struck a partnership deal with English Premier League club Manchester United.
Hockey India signs apparel deal with Shiv Naresh
The Hockey India governing body has appointed Shiv Naresh as its apparel partner for its national teams, along with the Hockey India League club competition.
Indian Badminton League secures Vodafone as title sponsor
Telecommunications firm Vodafone India has been announced as the title sponsor of the new Indian Badminton League competition.