Germany

Chemicals company Evonik Industries has signed an 11-year extension to its shirt sponsorship deal with Borussia Dortmund and has also agreed to acquire a minority stake in the German Bundesliga football club.

Sportswear company Nike has agreed a new kit partnership with German Bundesliga top-tier football club Augsburg.

Online sportswear and sports equipment supplier Outfitter has struck a deal to become a shirt sponsor of German Handball Bundesliga team MT Melsungen.

Luggage manufacturer Rimowa has agreed a one-year extension to its partnership with German football team Köln after the club gained promotion to the top-tier Bundesliga.

Construction company Heinz von Heiden has agreed a three-year deal to be the main sponsor of German Bundesliga football team Hannover 96.

National infrastructure and services company RheinEnergie has extended a sponsorship deal with the Cologne Sharks, from German ice hockey’s top-tier DEL, to a 16th consecutive year.

Mattress and furniture retail chain Dänisches Bettenlager has agreed a three-year deal to become the new main sponsor of German Handball Bundesliga team SG Flensburg-Handewitt.

The Infront Sports & Media agency has struck a long-term deal to become the exclusive marketing partner of FC Köln after the football club gained promotion back to the German Bundesliga top division.

Health insurance provider AOK has agreed a three-and-a-half year partnership with the German Handball Federation (DHB) under which it becomes the main shirt sponsor of its men’s national team.

German Handball Bundesliga team TBV Lemgo has signed a two-year extension to its sponsorship agreement with IT service provider Itelligence.

German Bundesliga football champion Bayern Munich has announced a three-year deal making fashion giant Giorgio Armani its new partner in the fashion and luxury clothing category.

Dutch-headquartered electronics giant Philips has reached an agreement with Bayern Munich to become the official lighting partner of the German Bundesliga football club and its Allianz Arena stadium.

German Bundesliga football team FC Köln has agreed a four-year extension to its stadium naming rights deal with energy company RheinEnergie.

International chemical company BASF has agreed to become a partner of the German Hockey Federation (DHB) until the end of 2020.

German Bundesliga football team Eintracht Frankfurt has sealed a two-year extension to its long-standing premium partnership with energy group Mainova.

German Bundesliga football team TSG Hoffenheim has agreed a four-year extension to its partnership with betting provider Tipico.