Germany
RheinEnergie extends main sponsorship of Sharks
National infrastructure and services company RheinEnergie has extended a sponsorship deal with the Cologne Sharks, from German ice hockey’s top-tier DEL, to a 16th consecutive year.
European handball champions bed down with new partner
Mattress and furniture retail chain Dänisches Bettenlager has agreed a three-year deal to become the new main sponsor of German Handball Bundesliga team SG Flensburg-Handewitt.
Infront agrees partnership with Bundesliga newcomer
The Infront Sports & Media agency has struck a long-term deal to become the exclusive marketing partner of FC Köln after the football club gained promotion back to the German Bundesliga top division.
AOK seals shirt sponsor deal with DHB
Health insurance provider AOK has agreed a three-and-a-half year partnership with the German Handball Federation (DHB) under which it becomes the main shirt sponsor of its men’s national team.
Handball Bundesliga’s TBV Lemgo nets Itelligence extension
German Handball Bundesliga team TBV Lemgo has signed a two-year extension to its sponsorship agreement with IT service provider Itelligence.
Bayern Munich dresses to impress with Giorgio Armani
German Bundesliga football champion Bayern Munich has announced a three-year deal making fashion giant Giorgio Armani its new partner in the fashion and luxury clothing category.
Philips eyes bright future with Bayern Munich
Dutch-headquartered electronics giant Philips has reached an agreement with Bayern Munich to become the official lighting partner of the German Bundesliga football club and its Allianz Arena stadium.
FC Köln celebrates Bundesliga return with stadium rights extension
German Bundesliga football team FC Köln has agreed a four-year extension to its stadium naming rights deal with energy company RheinEnergie.
DHB gains BASF support ahead of World Cup
International chemical company BASF has agreed to become a partner of the German Hockey Federation (DHB) until the end of 2020.
Eintracht Frankfurt empowered by Mainova renewal
German Bundesliga football team Eintracht Frankfurt has sealed a two-year extension to its long-standing premium partnership with energy group Mainova.
Bundesliga’s Hoffenheim takes a punt on Tipico renewal
German Bundesliga football team TSG Hoffenheim has agreed a four-year extension to its partnership with betting provider Tipico.
Hamburg and Hannover stay on air with NDR 2
Regional public-service radio station NDR 2 has extended its commercial partnerships with German Bundesliga football clubs Hamburg SV and Hannover 96 by another four years.
TBB Trier extends with Bitburger
German Bundesliga basketball team TBB Trier has agreed a three-year extension to its long-term partnership with beer brand Bitburger.
Bundesliga’s Augsburg scores extension with PCI
Chemicals manufacturer PCI has extended its sponsorship of German Bundesliga team FC Augsburg to cover the 2014-15 football season.
EWE extends ties to Basketball Bundesliga outfit
German energy company EWE has extended its contract as the main sponsor and naming rights partner of leading Basketball Bundesliga club EWE Baskets Oldenburg through to 2016.
Köln marks Bundesliga return with kit deal
German football club FC Köln has marked its return to the Bundesliga by signing a four-year extension to its partnership with sportswear firm Erima.
Schalke 04 renews Veltins stadium partnership
German Bundesliga football club Schalke 04 has sealed a four-year extension to its stadium naming rights deal with the C&A Veltins Brewery through 2019.
Shirt sponsor delivers extension for Borussia Mönchengladbach
German Bundesliga top-tier football club Borussia Mönchengladbach has signed a five-year extension to its kit sponsorship deal with retail bank Postbank.