Germany
Unicorns of Love esports team scores new condom sponsor
The Unicorns of Love esports team has signed a new jersey sponsorship with a German condom brand – the third non-endemic brand signed up by its marketing agency, Lagardère Sports, this year.
Deutsche Eishockey Liga team signs new jersey sponsor
Deutsche Eishockey Liga team Krefeld Pinguine has named dairy and meat products manufacturer Yayla Türk as its new back-of-jersey sponsor.
Hertha Berlin teams up with hotel group
German Bundesliga football club Hertha Berlin has signed a sponsorship deal with the Falkensteiner hotel group
Airbnb backs Glasgow’s European Championships
Online marketplace and hospitality service Airbnb has agreed a deal to support the upcoming European Championships multi-sport event in Glasgow, Scotland
Deutsche Eishockey Liga team renews with main sponsor
Kölner Haie, which competes in the Deutsche Eishockey Liga, the top division of ice hockey in Germany, has extended its jersey sponsorship deal with energy company RheinEnergie.
Borussia Dortmund signs Asian betting partner
German Bundesliga football club Borussia Dortmund has signed a sponsorship deal with online bookmaker SBOBET.
The two-year deal designates SBOBET as Dortmund’s official betting partner in Asia.
Borussia Dortmund – football’s ultimate challenger brand
“If you try to get out of someone else’s shadow to overtake them, you will lose. Race your own race. Define your own speed. That’s the way we do our business.”
Schalke renews with R+V Versicherung
German Bundesliga football club Schalke 04 has extended its partnership with insurance company R+V Versicherung
Generali backs Berlin’s European Athletics Championships
The German arm of insurance group Generali has agreed a deal to sponsor the upcoming European Athletics Championships in Berlin
Eintracht brings in new premium partner
Social trading and multi-asset brokerage eToro has entered into a new partnership with German Bundesliga football club Eintracht Frankfurt
Puma partners with European handball champion
French Ligue Nationale de Handball Division 1 team Montpellier has signed a kit supplier deal with German sportswear manufacturer Puma
Toyo extends athletics association with Berlin 2018 deal
Japanese tyre manufacturer Toyo has agreed a deal to become an official partner of the upcoming European Athletics Championships in Berlin
Bayern Munich renews Apple Music agreement
German Bundesliga football club Bayern Munich has extended its partnership with music streaming service Apple Music.
The new agreement will run until June 30, 2019
Augsburg lands new sleeve sponsor
German Bundesliga football club FC Augsburg has named engineering company Bernd Siegmund as its new sleeve sponsor
Düsseldorf stadium changes identity for Fortuna’s Bundesliga return
Fortuna Düsseldorf will return to the German Bundesliga with a new-look stadium after gambling and gaming company Gauselmann Gruppe acquired naming rights to the football club’s home.
Turkish Airlines extends as top-tier sponsor of equestrian showpiece
Turkish Airlines has renewed its sponsorship of CHIO Aachen, an annual equestrian event held in the German city.
The new three-year deal will run until 2020
Freiburg signs new premium sponsor
German Bundesliga football club SC Freiburg has unveiled prefabricated house manufacturer WeberHaus as a new premium sponsor