Deutsche Eishockey Liga team signs new jersey sponsor

Deutsche Eishockey Liga team Krefeld Pinguine has named dairy and meat products manufacturer Yayla Türk as its new back-of-jersey sponsor.

Yayla Türk’s branding will feature on the upper-back area of the German team’s jerseys as part of the deal, the length of which was not disclosed.

The company’s logo will also appear on players’ helmets and during television broadcasts of games.

The partnership has been signed after Yayla Türk recently opened up a new office in the city of Krefeld.