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Hertha Berlin teams up with hotel group

German Bundesliga football club Hertha Berlin has signed a sponsorship deal with the Falkensteiner hotel group.

Falkensteiner will serve as an official partner of the club on a long-term basis from the 2018-19 Bundesliga season.

The group will benefit from LED brand exposure during Hertha’s home matches at the Olympiastadion. Falkensteiner will also receive various logo appearances across the stadium and on the club’s digital and social media platforms.

Hertha has used Falkensteiner’s services in recent years and is currently using one of its hotels for its training camp in Schladming, Austria.

The partnership was brokered by the Lagardère Sports agency.