Eintracht brings in new premium partner

Social trading and multi-asset brokerage eToro has entered into a new partnership with German Bundesliga football club Eintracht Frankfurt.

The two-year deal will run from the 2018-19 season to the end of the 2019-20 campaign.

The brokerage will serve as the team’s new premium partner and benefit from a branding presence on various surfaces inside the club’s Commerzbank-Arena.

The agreement also includes a presence on official club advertising materials and joint digital campaigns.

Yoni Assia, chief executive and co-founder of eToro, said: “We look forward to partnering with Eintracht, not only because of the club’s long tradition and sporting achievements, but also because we feel connected to Frankfurt and the region – after all, some of our key business partners are here.”