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Borussia Dortmund signs Asian betting partner

German Bundesliga football club Borussia Dortmund has signed a sponsorship deal with online bookmaker SBOBET.

The two-year deal designates SBOBET as Dortmund’s official betting partner in Asia.

SBOBET will be promoted across Dortmund’s advertising channels as part of the deal, while exclusive promotions and activities will also be launched. SBOBET will also work with the club on social initiatives in Asia.

“This partnership is a huge step for Borussia Dortmund to get even closer to our Asian fans,” Suresh Letchmanan, head of Dortmund’s Asia office, said. “Our supporters from Asia have always sought new and exciting opportunities to engage with the club, and we believe SBOBET is the ideal partner to spread the BVB brand of football in the region.

“SBOBET’s trustworthy reputation and strong presence in the Asian market also bodes well for our concentrated efforts to get the Borussia Dortmund name to the minds of passionate Asian football fans as their first-choice club to support in Europe.”