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Toyo extends athletics association with Berlin 2018 deal

Japanese tyre manufacturer Toyo has agreed a deal to become an official partner of the upcoming European Athletics Championships in Berlin.

The German capital is co-hosting the inaugural European Championships alongside Glasgow, with the Scottish city due to stage aquatics, cycling, golf, gymnastics, rowing and triathlon events. Athletics events will take place in Berlin from August 7-12.

Toyo also supported last year’s World Athletics Championships in London and the 2018 Indoor World Championships in Birmingham. Through its partnership with Berlin 2018, Toyo will give visitors the chance to win once-in-a-lifetime prizes linked to the Championships.

European Athletics president Svein Arne Hansen said: “We have a fantastic event in our European Athletics Championships and being part of the first multisport European Championships will boost the exposure of our sport and our athletes even further, bringing all the excitement they create to new and larger main-eventer audiences across the continent, and we believe Toyo will benefit greatly from partnering with Berlin for this must-watch, must-attend event.”

Around 1,500 athletes are expected to compete in Berlin, with the event to be held at the city’s Olympiastadion.