Germany
BMW set to replace Audi as Bayern sponsor
BMW is set to replace rival car manufacturer Audi as a main sponsor of German Bundesliga football club Bayern Munich, according to Manager magazine
Dänisches Bettenlager extends backing of SG Flensburg-Handewitt
German Handball Bundesliga club SG Flensburg-Handewitt has renewed its partnership with furniture and bedding retailer Dänisches Bettenlager.
The new deal will run until the end of the 2019-20 season.
Deutsche Post diverts Schalke’s shirt sleeve rights to DHL
German postal services and courier group Deutsche Post DHL will honour its shirt sleeve agreement with Bundesliga club Schalke 04 even though the subsidiary brand it supported in the first year of the…
Akquinet to Title Sponsor EHF Cup Finals
German IT consulting company Akquinet has signed on as Title Sponsor of the European Handball Federation’s 2019 EHF Cup Finals.
Brose Bamberg extends Cebi deal
Electromechanical components manufacturer Cebi has struck a three-year extension to its jersey sponsorship deal with German Basketball Bundesliga club Brose Bamberg
Konecranes adds Mercedes deal to Bottas backing
Finnish lifting equipment manufacturer Konecranes has agreed a partnership with Formula One motor-racing team Mercedes
Hummel extends historic kit deal with GWD Minden
German Handball Bundesliga club GWD Minden has extended its partnership with Danish sportswear company Hummel
Rhein-Neckar Löwen nets Puma kit deal
German Handball Bundesliga club Rhein-Neckar Löwen has signed a new kit supplier partnership with German sportswear manufacturer Puma.
Deezer adds Borussia Dortmund to sponsorship portfolio
German Bundesliga football club Borussia Dortmund has signed a partnership with audio streaming service Deezer
Bwin extends with German FA
The German Football Association (DFB) has extended and expanded its partnership with online betting provider Bwin
Lidl strikes early extension to DHB partnership
Supermarket chain Lidl has extended its partnership with the German Handball Association (DHB).
Lidl first partnered with the DHB in 2016 and its deal had been due to conclude in December 2020
Betway strikes BIG esports team deal
Online bookmaker Betway has agreed a main sponsorship deal with German esports team Berlin International Gaming (BIG)
Borussia Mönchengladbach teams up with Unibet
German Bundesliga football club Borussia Mönchengladbach has entered into a partnership with betting operator Unibet.
Bundesliga duo sign betting partnerships
German Bundesliga football clubs RB Leipzig and Hertha Berlin have signed new betting partners.
RB Leipzig has agreed a deal running until the end of the 2020-21 season with Unibet
Bayern Munich partners with Lux Asia Pacific in Thailand, Indonesia
Bundesliga club Bayern Munich has signed a new regional partnership with Singaporean home appliance brand Lux Asia Pacific
DHL takes on Schalke sleeve sponsorship
Global logistics company DHL has agreed a deal to become the sleeve sponsor of German Bundesliga football club Schalke 04
R+V Versicherung strikes shirt deal with FC Schalke 04 Esports
German insurance company R+V Versicherung has signed as the main sponsor of Schalke 04 Esports, the esports division of the Bundesliga football club
Werder Bremen extends with insurance partner
German Bundesliga football club Werder Bremen has struck a three-season extension to its partnership with Öffentliche Versicherung Bremen.