DHL takes on Schalke sleeve sponsorship

Global logistics company DHL has agreed a deal to become the sleeve sponsor of German Bundesliga football club Schalke 04.

Until recently, DHL served as the parent company of online supermarket Allyouneed Fresh, which has been Schalke’s sleeve sponsor since the start of the 2017-18 season.

DHL has now sold Allyouneed Fresh to online retailer Delticom and so will take on sleeve sponsorship rights itself.

Allyouneed Fresh’s partnership with Schalke had been due to run until the end of the 2020-21 season. DHL will now sponsor the club’s sleeves until the end of this contract.

Financial terms of the agreement were not disclosed but Schalke said it represents a “lucrative” deal for the club.

The change will be implemented for the second half of the Bundesliga season, starting with Sunday’s match against VfL Wolfsburg.