Germany
November ruling expected for Lagardère Sports v Karlsruhe case
The Regional Court of Karlsruhe is scheduled to deliver its verdict on November 15 on the legal case between sports marketing agency Lagardère Sports Germany and Karlsruhe SC of German football’s 2. B
Interwetten doubles up Bundesliga club partnerships, adds Sporting Gijón in Spain
Online gambling company Interwetten has added German club VfL Wolfsburg and Spanish club Sporting Gijón to its limited football club sponsorship roster, having all but given up on football sponsorship …
Mainz, Augsburg secure sponsor extensions
Mainz 05 has extended partnerships with financial services firm Sparkasse Mainz and textile management company Mewa, while fellow German Bundesliga football club FC Augsburg has renewed agreements with…
Eintracht Frankfurt builds partnerships with König + Neurath, Joka
German Bundesliga football club Eintracht Frankfurt has agreed new partnerships with office furniture manufacturer König + Neurath and interior furnishing products company Joka.
Vestas becomes Principal Partner of Mercedes-Benz EQ Formula E team
Wind turbine company Vestas has become the Principal Partner of the Mercedes-Benz EQ Formula E Team in a long-term deal
Nordic World Ski Championships continue sustainability focus with Stora Enso
Renewable and recyclable solutions company Stora Enso has extended its presenting sponsorship of the International Ski Federation’s (FIS) Nordic World Ski Championships for a fourth edition of the event.
Borussia Dortmund teams up with InstaForex
Borussia Dortmund has agreed a two-season deal that will make online forex trading company InstaForex an official partner of the German Bundesliga football club in Asia and the Commonwealth of Independent…
Freiburg renews with long-term beer partner Rothaus
German Bundesliga football club SC Freiburg has extended its partnership with the Rothaus brewery
Coca-Cola retains Hoffenheim in Bundesliga portfolio
Soft drinks manufacturer Coca-Cola has extended its partnership with TSG Hoffenheim - the company’s second new deal with a German Bundesliga football club in the space of a week.
Coca-Cola extends backing of Paderborn
Newly-promoted German Bundesliga football club SC Paderborn 07 has extended its partnership with soft drinks manufacturer Coca-Cola
Eintracht Frankfurt extends Nexen Tire partnership and Union Berlin renews kfzteile24.de shirt deal
German Bundesliga club Eintracht Frankfurt has extended its partnership with Nexen Tire for the next three years
German Basketball Federation extends with main sponsor ING
The German Basketball Federation (DBB) has renewed its long-running partnership with Dutch financial services company ING, its main sponsor
VfL Wolfsburg inks five-year deal with Osonyq
VfL Wolfsburg has signed a five-year partnership with Dutch isotonic drinks manufacturer Osonyq
TSG Hoffenheim signs double deal
German Bundesliga football club TSG Hoffenheim has agreed a new partnership with global asset management company Columbia Threadneedle Investments and has signed a one-season extension to its deal with…
German Handball Federation extends Nigrin sponsorship
The German Handball Federation (DHB) has renewed its sponsorship agreement with Nigrin, the German manufacturer of automotive care products.
Nigrin is to remain a premium partner of the DHB until 2022
Indeed extends with Eintracht Frankfurt, sets up office for the club in New York
German Bundesliga club Eintracht Frankfurt has extended its main shirt partnership with jobs-site Indeed
DFB to start 2019-20 season without beer partner
The German Football Association (DFB), the governing body in charge of Germany’s national football teams and domestic cup competitions, will start the 2019-20 season without a beer sponsor.
Dortmund scores sponsorship hat-trick
German Bundesliga football club Borussia Dortmund has agreed new partnerships with banking group Comdirect and IT security specialist ESET, along with extending its deal with beverages manufacturer Coca-Cola