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Coca-Cola extends backing of Paderborn

Newly-promoted German Bundesliga football club SC Paderborn 07 has extended its partnership with soft drinks manufacturer Coca-Cola.

The new three-year deal will run until the end of the 2021-22 season, with Coca-Cola to retain its position as a premium partner of the club.

Under the agreement, a wide range of non-alcoholic Coca-Cola products will continue to be sold at Paderborn’s Benteler Arena. The new deal includes the addition of Fuze Tea in public catering areas and Honest organic tea and lemonade in VIP spaces.

Coca-Cola is also a long-term partner of the German Football Association (DFB).

Paderborn was promoted from the second-tier 2.Bundesliga last season but the club has had a difficult start to the 2019-20 campaign, losing its opening two matches.