Eintracht Frankfurt extends Nexen Tire partnership and Union Berlin renews kfzteile24.de shirt deal

German Bundesliga club Eintracht Frankfurt has extended its partnership with Nexen Tire for the next three years.

Under the deal, which runs from 2019-20 to 2021-22, the Nexen Tyre logo will continue to be visible across perimeter boards and broadcast feeds in the club’s home stadium. The deal also includes access to hospitality ‘sky boxes’, branding at the box entrances, commercials on the club’s in-stadium video screen and an advertisement page in the club magazine.

The Korean tyre giant has sponsored the German club since 2012 to increase brand awareness in Germany, Austria and Switzerland.

“Football is one of the most popular sports in the world and we believe it will have major potential in the DACH region to drive huge tire sales,” said John Bosco Kim, chief of sales & marketing Nexen Tire. “This extension of partnership demonstrates our continuous growth and marks another milestone in Nexen Tire’s sports marketing initiatives.”

Nexen Tire has also had a partnership with English Premier League club Manchester City since 2015  becoming the first sleeve partner of a Premier League club when it extended this deal in March 2017. The brand’s sponsorship strategy has underpinned its rapid expansion into the global market.

The news comes as newly-promoted Bundesliga side Union Berlin also announced a renewal to its shirt sponsorship deal with Berlin-based auto parts company kfzteile24.de. The multi-channel retailer has been the club’s shirt sponsor for seven years and has been one of the club’s top tier sponsors since the 2016/17 season. A statement on the club website indicated that the brand had secured the club’s Official Mobility Partner designation.

“For us, the promotion to the Bundesliga was a long-cherished dream,” said Stephan Rahmede, chief executive of kfzteile24. “We are very proud that we succeeded together. As the Official Mobility Partner, we want to help Union build up the league. “