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Coca-Cola retains Hoffenheim in Bundesliga portfolio

Soft drinks manufacturer Coca-Cola has extended its partnership with TSG Hoffenheim – the company’s second new deal with a German Bundesliga football club in the space of a week.

Coca-Cola will remain a business team partner of Hoffenheim through to the end of the 2021-22 season.

It will continue to offer a wide range of non-alcoholic beverages for visitors to the PreZero Arena, with its Fuze Tea and Honest Tea brands new additions for the 2019-20 season.

The agreement comes after Coca-Cola extended its partnership with newly-promoted Bundesliga club SC Paderborn 07.