France
Tag Heuer adds LFP to football portfolio
Swiss watch manufacturer Tag Heuer has bolstered its football sponsorship portfolio by entering into a partnership with the French Football League (LFP).
Renfe to support Vuelta
Spanish state-owned train and freight operator Renfe has struck a deal to sponsor the 2017 edition of La Vuelta a España.
Mavic extends Tour de France support
Bike equipment manufacturer Mavic has renewed its sponsorship of the Tour de France cycling event.
Ubaldi returns as OGC Nice sponsor
Home appliances manufacturer Ubaldi has been named as a shirt sponsor of French Ligue 1 football club OGC Nice.
Groupama takes naming rights to Lyon’s stadium
The Groupama Rhône-Alpes Auvergne division of French insurance firm Groupama has upgraded its partnership with Olympique Lyonnais to take on naming rights to the Ligue 1 football club’s home stadium.
Land Rover backs Event Rider Masters
British multi-purpose vehicle manufacturer Land Rover has entered into a partnership with the Event Rider Masters equestrian series.
Winamax adds Angers to Ligue 1 portfolio
French Ligue 1 football club Angers SCO has signed a kit sponsorship deal with online poker operator Winamax.
Amazon links up with French basketball league
E-commerce giant Amazon has entered into a partnership with France’s National Basketball League (LNB).
French Football Federation signs confectionary partner
The French Football Federation has entered into a partnership with confectionary company Carambar&Co.
Bouygues backs France’s Ryder Cup
French construction engineering company Bouygues Construction has partnered with the French Golf Federation to sponsor the 2018 edition of the Ryder Cup, which will be staged at Le Golf National near Paris.
OGC Nice extends shirt sponsorship deal
French Ligue 1 football club OGC Nice has renewed its shirt sponsorship deal with health insurance company Mutuelles du Soleil.
Stade Toulousain rekindles Nike relationship
US sportswear manufacturer Nike has been named as the official kit supplier of French Top 14 rugby union club Stade Toulousain.
Caisse d’Epargne extends French basketball partnership
Savings bank Caisse d’Epargne has renewed a partnership with the FFBB, the governing body of basketball in France.
FDJ adds Tour de France to cycling portfolio
French gaming operator Francaise des Jeux (FDJ) has become an official sponsor of the Tour de France for the first time as the 2017 edition of cycling’s ‘Grand Tour’ event prepares to launch on Saturday.