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Mavic extends Tour de France support

Bike equipment manufacturer Mavic has renewed its sponsorship of the Tour de France cycling event.

Under the new long-term agreement, Mavic will continue to support the ‘Grand Tour’ race until 2022.

Mavic will continue to provide technical assistance to the race as part of the deal, which was struck with event organiser Amaury Sport Organisation.

Mavic has been supporting the race for 40 years, most noticeably through its branded ‘Neutral Support’ cars, which aid riders in difficulty.

Tour de France director Christian Prudhomme said: “The neutral support from Mavic represents the true ‘Saint Bernard’ of the race. They have deep knowledge of cycling, and racing, which is essential for this service to be useful for all the riders and teams.

“Mavic technical assistance is constantly looking for solutions and innovations to improve this crucial and indispensable service for racing and, of course, the yellow cars and motorcycles match perfectly with the Tour de France.”