France

The French Basketball Federation (FFBB) has agreed a kit deal with US sportswear company Nike.

Orange, the former state telco of France, this month agreed a deal to become a Main Partner of the Fédération Française de Football, the French football federation, for the next rights cycle. 

French Ligue 1 football club Olympique de Marseille has entered into a partnership with Korean automotive company Hyundai.

French wine brand Mouton Cadet has agreed a deal to sponsor the 2018 edition of the Ryder Cup golf tournament, which will take place at Le Golf National near Paris.

Telecommunications company Orange has enhanced its partnership with Olympique de Marseille by becoming the main sponsor of the French Ligue 1 football club.

The French Football Federation has extended its partnership with telecommunications company Orange.

Formula One motor-racing team Renault has signed a sponsorship deal with RCI Bank and Services, a subsidiary of the wider Groupe Renault automotive manufacturing company.

LG Electronics has dedicated a sports event sponsorship to its premium LG Signature brand for the first time, as an Official Partner of the Evian Championship, the fifth women’ s golf major, from 2017 t…

Information technology and software firm Sword has agreed a shirt sponsorship deal with Olympique Lyonnais Féminin, the women’s team of French Ligue 1 football club Olympique Lyonnais.

North American basketball league the NBA has agreed a sponsorship deal with French isotonic sports drinks brand Heroic Sport.

French insurance company April Group has renewed its shirt sponsorship deal with Olympique Lyonnais Féminin, the women’s team of French Ligue 1 football club Olympique Lyonnais.

The French Football League (LFP) has entered into a partnership with fantasy football platform Mon Petit Gazon (MPG).

Dubai-based airline Emirates has renewed its sponsorship agreement with golf’s European Tour, through which it will also serve as an official partner of the 2018 edition of the Ryder Cup team event.

Male hair care and grooming products company Just for Men has entered into a sponsorship deal with the NFL American football league.

French Ligue 1 football club OGC Nice has agreed sponsorship deals with hotel chain 7 Days Inn and financial services company Westfield.

DIY retail store chain Bricomarché has agreed a deal with the French Football League (LFP) to become a supplier of the Coupe de la Ligue club competition.