HomeNewsNewsInformation TechnologyFootballFrance

Olympique Lyonnais women’s team signs shirt sponsor

Information technology and software firm Sword has agreed a shirt sponsorship deal with Olympique Lyonnais Féminin, the women’s team of French Ligue 1 football club Olympique Lyonnais.
The Sword logo will appear on the front of players’ shirts during the club’s 2017-18 Uefa Women’s Champions League campaign.
Olympique Lyonnais Féminin won European tournament for the fourth time in 2016-17.
The agreement comes after the club last month also extended a deal with April Group for the French insurance company to remain as its main shirt sponsor in domestic matches. The extended agreement will run for three seasons, from 2017-18 to 2019-20.

Sword chief executive and managing director, Jacques Mottard, said: “Sword is happy to accompany Lyon's women's team in its European matches and, more generally, to promote women's football, which is thriving right now. This new partnership is in keeping with the numerous other projects common to Olympique Lyonnais and Sword.”

Most recent

Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.

MLS has become an increasingly attractive platform for brands, enabling it to increase the value of its sponsorships year on year.  

Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global