France
LNR adds Brico Dépôt to pool of Top 14 sponsors
French DIY chain Brico Dépôt has become a sponsor of French rugby union’s Top 14 in a deal that will begin with this weekend’s round of matches.
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Digital pop culture platform Konbini sponsors Lyon in short-term deal
French digital pop culture website Konbini has become the media partner of French Ligue 1 club Olympique Lyonnais until the end of the 2020-21 season
NBA extends French sports betting deal with FDJ
The National Basketball Association has struck a multi-year extension of its sports betting partnership in France with lottery and gaming operator La Française des Jeux (FDJ).
Title sponsorless French Open omitted from 2021 European Tour calendar
Golf’s French Open has been dropped from the European Tour calendar for 2021.
The lack of a title sponsor has been cited as one of the reasons for its omission from the 2021 calendar.
Round-Up: Amazon’s India rights ambitions, Rugby World Cup draw made, Federer’s Australian Open in doubt, and more
Amazon is expected by some sports media rights industry experts to follow up its bid for New Zealand Cricket rights in India with bids for bigger properties such as the Indian Premier League
NBA expands on YOP association with France sponsorship
The National Basketball Association has signed a regional sponsorship contract in France with yoghurt drink brand YOP
Orange becomes latest domestic sponsor of 2023 Rugby World Cup
The organisers of the 2023 Rugby World Cup have added telco Orange as the latest sponsor of the event
Orange connects with Tour de France until 2024
The Amaury Sport Organisation, organiser of the Tour de France, has extended its long-term association with telco Orange
Liqui Moly to replace Lidl as title sponsor of French handball’s Starligue
German motor oil brand Liqui Moly has signed as the principal partner of the French National Handball League (LNH) in a five-year deal, starting next year
Solary signs aperitif brand Justin Bridou in Sportfive-brokered deal
French esports team Solary has added aperitif brand Justin Bridou as a sponsor
Sports equipment manufacturers invited to bid for Top 14 official ball rights
An invitation to tender has been issued for official ball suppliers to the final stages of French rugby union’s Top 14 and Pro D2.
Intermarché follows up FFF renewal with LNR sponsorship
France's National Rugby League (LNR) is the latest French sports rights-holder to sign up supermarket chain Intermarché to a sponsorship deal.
Intermarché extends FFF sponsorship for five years
French supermarket brand Intermarché has extended its sponsorship of the French Football Federation (FFF) until the end of the 2027-28 season.
FFR extends with RATP Group for four more seasons
The French Rugby Federation (FFR) has renewed with long-term sponsor, transport provider RATP Group
PSG signs HotForex in latest sponsorship deal
French Ligue 1 champions Paris Saint-Germain have signed up HotForex as the club's official foreign exchange and contract for difference (CFD) trading platform
Six Nations recruits WRU’s Maxwell as commercial chief, Beattie named CMO
Six Nations Rugby has named the Welsh Rugby Union’s Craig Maxwell as its chief commercial officer in a role that will begin at the start of next year.
PSG signs Yabo Sports as latest regional gambling sponsor
Paris Saint-Germain has signed a regional sponsorship contract with Asian gambling firm Yabo Sports. The deal, which covers the Asia region, will run until the end of the 2022-23 season
Mondelēz expands European football portfolio with LFP and Celtic deals
Mondelēz International-owned chewing gum brand Hollywood has signed as a lower-tier sponsor of the French Professional Football League (LFP).