Mondelēz expands European football portfolio with LFP and Celtic deals

(Photo by Catherine Steenkeste/Getty Images)

Mondelēz International-owned chewing gum brand Hollywood has signed as a lower-tier sponsor of the French Professional Football League (LFP).

The deal adds to the Mondelēz group’s fast-growing portfolio of European football sponsorships, which was further enhanced this week by a new deal with Scottish football club Celtic in promotion of the Cadbury chocolate brand.

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