Europe

Football
Sponsorship & Marketing

Premier League club Newcastle United has made Monster Energy its latest sponsorship addition in a multi-year agreement that grants the brand the designation of 'Official Energy Drink Partner'
Football
Sponsorship & Marketing

LaLiga side Athletic Club de Bilbao has signed up telecommunications operator Digi as a new back-of-shirt sponsor
Football
Sponsorship & Marketing

Logistics company CMA CGM will replace online car retailer Cazoo as the main sponsor of Ligue 1 club Olympique de Marseille (OM) for the next two seasons, starting in July 2023
Skiing
Sponsorship & Marketing

Austrian mail-order company Personalshop has been announced as the new Presenting Sponsor of ski jumping’s Four Hills Tournament in a deal brokered by the Infront agency.
Football
Sponsorship & Marketing

Ahead of the 2022 Fifa World Cup in Qatar, German airline Lufthansa has extended its sponsorship deal with the German Football Association (DFB) until 2026
Golf
Industry Moves

Golf’s Ladies European Tour (LET) has recruited Fiona Harold as its new commercial director.
Snowboarding
Sponsorship & Marketing

GB Snowsport has boosted its sponsorship portfolio with the addition of the Rubicon Raw Energy drink brand
Football
Media

Spain’s competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), has set out advertising restrictions that public broadcaster RTVE will have to follow for its coverage of th…
Multi-sport
Events

French food products manufacturer Danone has signed a sponsorship deal with the organising committee of the 2024 Olympic and Paralympic Games in Paris
Football
Sponsorship & Marketing

Premier League club Fulham FC has terminated its sponsorship agreement with online trading company Titan Capital Markets
Football
Sponsorship & Marketing

The organisers of the Arnold Clark Cup, the annual women’s international mini-tournament involving England’s ‘Lionesses’, are looking to sell two sponsorship positions below the title sponsor. The
Football
Sponsorship & Marketing

Betting group Betsson has extended its title sponsorship of the Greek Super League 2 for a second season
Handball
Sponsorship & Marketing

Liga Asobal, the top division of club handball in Spain, has agreed a deal for energy company Plenitude to become its new title sponsor
Football
Sponsorship & Marketing

LaLiga club FC Barcelona has announced a new four-year regional sponsorship with gluten-free brand ZENB
Football
Sponsorship & Marketing

Premier League club Southampton has signed up green investment platform Ecowatt as its new training kit sponsor
Soccer

To drive awareness of the challenges of dyslexia and other reading/writing disorders and support those who suffer from it amongst the Germany football community, Hamburger SV (HSV) rolled out an October 2021 guerrilla style campaign called ‘Dyslexia Jersey’ at a home game during ‘European Dyslexia Awareness Month’. A pair of jerseys with misspelt players’ names on the back were worn on the pitch during a game supported by television, in-stadium and social media explanatory content.
Cycling
Sponsorship & Marketing

Female-focused cycling brand Liv has extended its sponsorship of the Tour de France Femmes following its maiden edition earlier this year
Football
Sponsorship & Marketing

The German Football Association (DFB) is taking its top-tier women’s football league title rights to market as the contract of the incumbent, online printing company Flyeralarm, is running out at the e…