Athletic Club signs Digi as back-of-shirt sponsor, Barcelona fills formal wear category

(Photo by David S. Bustamante/Soccrates/Getty Images)

LaLiga side Athletic Club de Bilbao has signed up telecommunications operator Digi as a new back-of-shirt sponsor.

Digi, which is the telco arm of Digi Communications, will gain visibility on the back of Athletic’s men’s first team playing shirts until the end of the 2023-24 season. Digi’s brand logo was first present on the team’s kit during the Cope del Rey match against UD Alzira on November 13.

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