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Liv sponsorship extension a ‘natural fit’ for Tour de France Femmes

Maike Van Der Duin of Team Col - Wahoo wears the first white jersey following stage one of the 2022 Tour de France Femmes (by Jean Catuffe/Getty Images)

Female-focused cycling brand Liv has extended its sponsorship of the Tour de France Femmes following its maiden edition earlier this year.

Liv will continue as a major partner of the Tour for its 2023 edition in what it said is a long-term deal. The company will remain the sponsor of the white jersey, signifying the best young rider classification during the eight-stage women’s professional cycling race.

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