Liv sponsorship extension a ‘natural fit’ for Tour de France Femmes

Maike Van Der Duin of Team Col - Wahoo wears the first white jersey following stage one of the 2022 Tour de France Femmes (by Jean Catuffe/Getty Images)
Maike Van Der Duin of Team Col - Wahoo wears the first white jersey following stage one of the 2022 Tour de France Femmes (by Jean Catuffe/Getty Images)

Female-focused cycling brand Liv has extended its sponsorship of the Tour de France Femmes following its maiden edition earlier this year.

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