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EXCLUSIVE: Women’s Bundesliga title rights go to market

(Photo by Mark Wieland/Getty Images)

The German Football Association (DFB) is taking its top-tier women’s football league title rights to market as the contract of the incumbent, online printing company Flyeralarm, is running out at the end of this season.

Flyeralarm has been the title sponsor since the 2019-20 season, but is expected to shift its investment from the women’s league towards the DFB Pokal cup competition after the Frauen-Bundesliga agreement terminates.

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