Europe
Golfbreaks.com strengthens PGA ties with enhanced partnership
Golfbreaks.com has built on its relationship with the Professional Golfers’ Association by becoming an official partner and the headline sponsor of the PGA Fourball Championship for the next three years.
Blanco Pro Cycling set to become Belkin in new sponsorship deal
Blanco Pro Cycling could be set for a name change to Belkin after the US technology firm reportedly signed a deal to become the new sponsor of the team.
Samsung takes sole sponsorship of rowing’s Coronation Regatta
Samsung has announced it is to be the sole sponsor of UK rowing event the Coronation 60th Anniversary Regatta.
PSG banks QNB extension
Qatar National Bank has agreed a three-year extension to its sponsorship deal with Paris Saint-Germain, granting the company branding space on the football club's shirt.
Adidas aces long-term Djokovic partnership
Adidas has agreed a new long-term footwear partnership with world No.1 tennis player, Novak Djokovic.
MotoGP’s Yamaha strikes timely partnership
Leading MotoGP team Yamaha Factory Racing has added to its expanding commercial portfolio by confirming TW Steel as an official sponsor.
German BBL team changes identity under new partnership
German Basketball Bundesliga club BBC Bayreuth has secured its first naming rights partner in 18 years, with current partner Medi upgrading its relationship with the team.
PokerStars races away with Isle of Man TT renewal
PokerStars has agreed a multi-year renewal of its sponsorship deal with iconic motorcycling event the Isle of Man TT.
Zoopla and ECB strike ground partnership
UK property company Zoopla has agreed a deal with the England and Wales Cricket Board for its PrimeLocations.com brand to become the official ground partner of the ECB for this summer’s Test matches.
MotoGP’s Yamaha seals double deal
Leading MotoGP team Yamaha Factory Racing has agreed two new deals with SuisseGas and Volvo Car Italia to strengthen its partnership portfolio for the current 2013 season.
Hibernian scores Nike partnership
Nike has agreed a four-year deal with Scottish Premier League team Hibernian to become the Edinburgh club’s official technical partner until 2017.
Uefa scores hat-trick of rights deals
Uefa has confirmed new broadcast rights deals in the United States, Latin America and Turkey for the qualification competitions to Euro 2016 and the 2018 Fifa World Cup.
Emirates takes flight with Real Madrid
Emirates has further bolstered its position in the football shirt sponsorship market after finalising a five-year deal with Real Madrid.
ITT launched for rights to new European ice hockey competition
The International Ice Hockey Federation has issued an invitation-to-tender for the commercial rights to a new European club competition, which aims to launch in 2014.
Virgin Money: interview with Andrew Nicholson, head of sponsorship marketing at Virgin Money
Andrew Nicholson, head of sponsorship marketing at Virgin Money
Adidas teams up with Southampton
English Premier League football club Southampton has entered into a “long-term” kit partnership with Adidas.
Widnes Vikings stadium set to secure new naming rights partner
Stobart Stadium Halton, the home of English top tier rugby league club Widnes Vikings, is to be renamed under an initial three-year naming rights deal with Select Security Services.
Real Madrid set to strike new Bwin partnership with Emirates deal imminent
Real Madrid has paved the way to sealing a new shirt sponsorship deal with Emirates by announcing that it is close to agreeing a multi-year digital partnership with current sponsor Bwin.