Europe
Hackett London to dress Chelsea
Menswear brand Hackett London has signed up as an official supplier of English Premier League football club Chelsea.
Roosters in new Krombacher deal
The Krombacher brewery has struck a deal to become the new main sponsor of German ice hockey club Iserlohn Roosters.
Liverpool banks Standard Chartered extension
English Premier League football club Liverpool has agreed a two-year extension to its shirt sponsorship deal with Standard Chartered Bank.
Football League secures Sky Bet as title sponsor
UK online bookmaker Sky Bet has agreed a five-year deal to become the new title sponsor of the English Football League.
BetFred agrees summer boxing deal
UK-based boxing promotions company Frank Warren Promotions and its associated pay-television channel Box Nation has agreed a title sponsorship deal with bookmaker BetFred for its two major summer fight cards.
Saxo Bank renews cycling team sponsorship
Danish investment firm Saxo Bank has extended its joint naming-rights sponsorship of the Saxo-Tinkoff International Cycling Union (UCI) ProTour team.
Vauxhall: Interview with Chris Hornbuckle, head of sponsorship for Vauxhall Motors
Chris Hornbuckle, Vauxhall’s head of sponsorship, discusses the business decisions behind the company’s sponsorship strategy.
GlaxoSmithKline in IOC sponsorship talks – report
GlaxoSmithKline is in talks with the International Olympic Committee about joining its TOP sponsor program, according to US news sources.
St Helens renews Typhoo partnership
English Super League rugby league club St Helens has extended its shirt sponsorship deal with tea producer Typhoo for a further three seasons.
AG2R La Mondiale extends backing of cycling team
French insurance group AG2R La Mondiale has announced a three-year extension to its naming rights sponsorship of its self-titled UCI World Tour cycling team.
Europcar extends cycling team title sponsorship
French cycling outfit Team Europcar has been boosted by the announcement that car rental company Europcar has signed a two-year extension to its title sponsorship of the squad.
Barcelona to promote Viera brand through Panasonic tie-up
Spanish Liga football club Barcelona has enhanced its commercial portfolio by signing a three-year partnership with Panasonic.
Northampton Saints score StubHub sponsorship
Online ticket marketplace StubHub has agreed a three-year deal with Northampton Saints to become an elite sponsor of the English Premiership rugby union club until at least 2016.
EXCLUSIVE: LTA to break £10m commercial revenue with new sponsors
The Lawn Tennis Association, the governing body for tennis in the UK, is projecting commercial revenue will surpass £10m for the first time in 2014.
BP to continue backing British athletes
BP is to continue its support of British athletes until 2016 after agreeing to become a top-level partner of the British Olympic Association and the British Paralympic Association.
Sauber secures Russian partners
Formula One outfit Sauber has announced a partnership with three Russian institutions in a move that should help alleviate the team’s financial concerns.
Aberdeen Asset Management extends Scottish Open links
The Scottish Open has teamed up with Aberdeen Asset Management and the Scottish Government to extend the financial services company’s title sponsorship of the golf tournament through to 2017.
Football League orders in Papa John’s
The English Football League has announced a new sponsorship deal with pizza chain Papa John’s.