Europe
Puma enters English cricket market with Yorkshire
English county cricket team Yorkshire has announced a three-year kit manufacturing deal with Puma.
PSG scores Ooredoo partnership
French Ligue 1 football club Paris Saint-Germain has signed a six-year sponsorship deal with Ooredoo, an agreement that will grant the Qatari telecommunications firm branding on the club’s shirt and naming rights to its training ground.
Manda becomes United’s first nutritional partner
English Premier League champion Manchester United has agreed a five-year partnership with Japanese health foods company Manda Fermentation.
Sunderland to promote Tanzania through new partnership
Sunderland has strengthened its ties to the African continent by signing a business partnership which makes Tanzania the official destination partner of the English Premier League football club.
Outrup teams up with EHF Euro 2014
Danish window and door manufacturer Outrup has signed up as a sponsor of the European Handball Federation’s Euro 2014 tournament.
Kukri and Ulster Rugby extend partnership
Sportswear company Kukri has agreed to extend its partnership with Irish Pro 12 rugby union club Ulster for a further five years through to the 2018-19 season.
Valencia buoyed by local partner’s support
Spanish Liga football club Valencia has agreed a three-year sponsorship deal with local insurance firm Divina Pastora Seguros.
Newcastle Eagles net naming sponsorship
British Basketball League team Newcastle Eagles has sealed a naming rights deal with construction firm Esh Group.
Braun enters football market with AC Milan
Italian Serie A football club AC Milan has signed a commercial partnership with grooming brand Braun.
GetTheLabel.com converts RLWC partnership
Rugby League World Cup 2013 has agreed a sponsorship deal with online fashion retailer GetTheLabel.com.
German Ice Hockey League signs hotel partner
Dorint Hotels and Resorts has agreed a deal to become the official hotel partner of the German Ice Hockey League (DEL).
Brose Baskets extends title sponsor deal
Brose Group has agreed to extend its title sponsorship of German basketball team Brose Baskets for the next three seasons, from 2013-14 to 2015-16.
London Irish secures Pitmans tie-up
English Premiership rugby union team London Irish has agreed a two-year sponsorship deal with Thames Valley-based law firm Pitmans.
Barcelona banks UAE partner
Spanish Liga football club Barcelona has agreed a three-year partnership with UAE-based financial institution United Arab Bank.
United gains credit extension with MBNA
English Premier League champion Manchester United has announced a three-year extension to its UK partnership with credit card issuer MBNA.
Adidas retains BPA partnership
The British Paralympic Association has extended its sponsorship agreement with German sportswear brand Adidas until the end of 2016.
ING recommits to Belgium’s World Cup drive
The Belgian arm of Dutch financial services firm ING has extended its sponsorship deal with the Belgian Football Association (URBSFA/KBVB) through to the end of the 2018 Fifa World Cup.
Lotus builds commercial roster with Emaar Properties
Dubai-based residential and commercial property investment company Emaar Properties has signed a two-year commercial agreement with the Lotus Formula One team ahead of this weekend’s Italian Grand Prix.