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Lotus builds commercial roster with Emaar Properties

Dubai-based residential and commercial property investment company Emaar Properties has signed a two-year commercial agreement with the Lotus Formula One team ahead of this weekend’s Italian Grand Prix.

Emaar Properties, whose portfolio includes Burj Khalifa – the world’s tallest building – becomes an official partner of Lotus F1 and will enjoy a branding presence on the team’s E21 car along with associated marketing opportunities.

This latest deal builds on Lotus’ recent tie-ups with multi-national brands such as software giant Microsoft, food and beverage manufacturer the Coca-Cola Company and consumer goods firm Unilever.