Europe
Duelbits replaces Cazoo as sponsor of WST events
The World Snooker Tour (WST) has signed crypto casino and sportsbook Duelbits as the new title sponsor of three of its events – the World Grand Prix, Players Championship and Tour Championship.
Oettle steps up to commercial director role at AC Milan
Serie A club AC Milan has announced the promotion of Maikel Oettle as its new commercial director
France’s SailGP team adds ICM.com, ALL as new sponsors
France’s SailGP team has agreed sponsorship deals with investment house ICM.com and ALL-Accor Live Limitless, the lifestyle loyalty programme of Hotel group Accor.
TCL broadens sponsorship portfolio with FFR backing
Chinese consumer appliances firm TCL has become a sponsor of the French Rugby Federation (FFR) in a three-year deal announced today (Thursday)
Ferrari adds Genesys as new sponsor, terminates Velas blockchain deal
Italian motorsport organisation Scuderia Ferrari has signed US software company Genesys as a new sponsor, while confirming the termination of a deal with Swiss blockchain technology company Velas Network
Atos to deliver IT services for Euro 24 and Paris Olympics following Uefa deal
IT consultancy and services provider Atos will integrate staff at Uefa’s headquarters in Nyon, Switzerland, as part of its eight-year deal to become an Official Global Sponsor of the federation’s men’s National Team Football programme from 2023 to 2030 and will use the deal to showcase its technology services.
Hummel replaces Adidas as Team Vitality kit supplier
Danish sportswear brand Hummel has signed as kit supplier for the French esports organisation Team Vitality, in a deal brokered for the club by the Sportfive agency
Capifrance enters sports sponsorship with LFP
French real estate company Capifrance has made its first move into the sports sponsorship market by agreeing a deal with the Ligue de Football Professionnel (LFP)
SCC France joins Paris 2024 domestic programme as official supporter
Information technology company SCC France has become the latest company to sign as an official supporter of the Paris 2024 Olympic and Paralympic Games
Cazoo won’t extend Villa shirt deal beyond this season, BK8 ‘lined up’
Online automotive retailer Cazoo has announced that it will not renew its shirt sponsorship agreement with Premier League club Aston Villa following its expiry at the end of the 2022-23 season and amid…
Castore increases debt facility with further deals on the horizon
British sportswear brand Castore has taken up the option of increasing the size of its debt facility by £25m (€28.4m/$30.4m
Geekvape extends Paris Saint-Germain sponsorship
French Ligue 1 club Paris Saint-Germain has extended its sponsorship agreement with vaping brand Geekvape from the start of this year
Vodafone extends long-running support of Beşiktaş’ women’s team
Telecommunications group Vodafone has extended its sponsorship of the women’s team of Turkish club Beşiktaş.
AIA builds on Tottenham association with Kane deal
Pan-Asian insurance group AIA has built on its association with Tottenham Hotspur by appointing the English Premier League club’s captain Harry Kane as a brand ambassador.
After FTX, ‘inflated’ crypto sponsorships are over, says OKX marketing chief
Haider Rafique, global chief marketing officer for cryptocurrency exchange OKX, explains why he remains bullish about crypto sport sponsorships following the FTX scandal, and why the firm is keen to build its sponsorship portfolio
Castore furthers cricket presence with Surrey kit deal
British sportswear brand Castore has made its latest move in the cricket market by becoming the official teamwear supplier of Surrey County Cricket Club
Lille signs Aushopping V2 as sleeve sponsor
French Ligue 1 club Lille OSC has agreed a deal for local shopping centre Aushopping V2 to become its sleeve sponsor
Manchester City agrees regional deal in India with Reliance-owned Jio Platforms
English Premier League side Manchester City has agreed a regional sponsorship deal with Indian digital services brand Jio Platforms that will see the company become the club’s Official Mobile Communications N…