Italian motorsport organisation Scuderia Ferrari has signed US software company Genesys as a new sponsor, while confirming the termination of a deal with Swiss blockchain technology company Velas Network.
The multi-year deal with Genesys installs the firm as a second-tier team partner, joining the likes of Ray-Ban, AWS, Richard Mille, CEVA Logistics, Mission Winnow, Bitdefender, Estrella Galicia, HCL, Palantir and OMR.
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