Europe

Turkish banking group DenizBank has agreed a three-year title sponsorship deal with the European Volleyball Confederation (CEV) for its Champions League club competition.

Manchester United’s biggest regional sponsorship deal, with Saudi Telecom Company, is understood to have fallen in value by half when it was renewed this summer.

The European Handball Federation is aiming for an upper target of around €3.2m ($4.35m) from sponsorship sales of the men’s and women’s European Handball Championships, the EHF Euros, in 2014.

The French football league, the Ligue de Football Professionnel, is planning to create several new sponsorship packages - a title sponsorship, a technology partner, and some regional partners.

The Scottish Professional Football League this month agreed a three-year deal with soft drinks brand Irn Bru, boosting its annual sponsorship revenue to around £1m (€1.2m/$1.6m), with its most valuable title sponsorship still to sell.

The National Football League’s International Series generated a 35 per cent increase in sponsorship income in 2013 compared to 2012, Marc Reeves, the league’s international commercial director, told Sports Sponsorship Insider this month.

Turkish Airlines is weighing up a bid to become an Official Sponsor of the Uefa Champions League from the 2015-16 season, the start of the competition’s next three-year rights cycle.

Rugby League World Cup 2013 has agreed a sponsorship deal with leisure, entertainment and lifestyle providers EZE Group ahead of the tournament’s kick-off this weekend.

ESPN Software India has agreed a deal for its Star Sports website to sponsor the McLaren Mercedes Formula One team for this weekend’s Indian Grand Prix.

Windows and shutters manufacturer SPI Windows has extended its status as an official partner of Italian Serie A football club AC Milan for the current 2013-14 season.

British tennis’ governing body, the Lawn Tennis Association, has announced a four-year extension to its partnership with tennis equipment brand Babolat.

Sportswear brand Asics has agreed a deal to become the first title sponsor of the Greater Manchester Marathon.

Turkish Airlines has agreed a five-year extension with Euroleague Basketball to its title sponsorship of the Euroleague continental club competition.

Greek Superleague football club Olympiacos has launched a two-year partnership with global children’s charity Unicef.

Nespresso, the premium coffee brand of food and beverage multi-national Nestle, has been confirmed as the official coffee supplier to the 2014 Ryder Cup golf tournament at Gleneagles.

Online gaming website 888casino.com has secured the title sponsorship for the 2014 Snooker Shoot-Out competition.