Europe
Infront secures Turkish basketball deal
The Infront Sports & Media agency has agreed a long-term deal with the Turkish Basketball Federation (TBF) to provide the governing body with marketing services to help increase sponsorship activity for the sport in the country.
Wigan Warriors touch down with new shirt sponsor
English Super League and Challenge Cup rugby league champion Wigan Warriors has announced a shirt sponsorship agreement with locally based lighting products specialists Light Distribution Limited.
Spar bags another year with European Athletics
Continental governing body European Athletics has extended its existing four-year sponsorship agreement with convenience store chain Spar International by a further year, with the new contract running until the end of 2016.
Real Madrid suits up with Versace
Spanish Liga football club Real Madrid has agreed a new partnership with Italian fashion house Versace for the 2013-14 season.
Royal London seals one-day cricket deal with ECB
UK mutual life and pensions company Royal London has agreed a four-year deal with the England and Wales Cricket Board to become the title sponsor of the national governing body’s one-day cricket competitions from 2014.
Volotea adds commercial lift to Nantes’ Ligue 1 return
French Ligue 1 football club FC Nantes has agreed a new sponsorship deal with Spanish low-cost airline Volotea.
Gatorade: Rugby League World Cup surpasses expectations, forms crucial part of UK strategy
Gatorade, the PepsiCo-owned sport drink brand, has seen exposure at the 2013 Rugby League World Cup surpass its own expectations, with UK viewing figures for tournament games outranking its own interests in the Premier League.
Microsoft confirms talks over Bernabeu naming rights
US software giant Microsoft has confirmed that it has held discussions with Spanish Liga football club Real Madrid over a potential naming rights deal for its Santiago Bernabeu stadium.
Earl highlights pan-European growth of ESA Excellence Awards
Entries are now in for the European Sponsorship Association’s 2013 ESA Excellence Awards – the most prestigious pan-European awards for the sponsorship industry. The Awards shortlist will be announced on 5 December 2013.
McDonald’s kicks-off expanded deal with PSG
Multi-national fast-food chain McDonald’s has sealed a two-year extension to its partnership with French Ligue 1 football club Paris Saint-Germain.
Young Boys Bern change gear with Honda
Gilbert converts RFU extension
English rugby union’s governing body the Rugby Football Union has extended its partnership with rugby equipment manufacturer Gilbert by a further seven years.
Ford steers into Glasgow 2014 partner role
Automotive giant Ford has reached a deal to become the sixth top-tier official partner of the Glasgow 2014 Commonwealth Games.
Werder Bremen drives away with Volkswagen extension
German Bundesliga football club Werder Bremen has signed a two-year extension to its partnership with Volkswagen.
SFA scores Adidas extension
Adidas has extended its deal with the Scottish Football Association to remain the governing body’s official kit supplier until 2018.
Italian athletes dress to impress through Armani extension
The Italian Olympic Committee (CONI) has extended its partnership with the Giorgio Armani fashion house through to the 2016 Olympic Games in Rio de Janeiro.
Land Rover returns for 2014 World Equestrian Games
Automotive company Land Rover has agreed a deal to become an official sponsor of the International Equestrian Federation’s (FEI) 2014 World Games, which will be held in Normandy, France.
Argos-Shimano secures new title sponsor
UCI WorldTour cycling team Argos-Shimano will welcome a new joint naming sponsor next year after ending its relationship with Dutch energy company Argos.