Europe
REN continues to power Portuguese Olympic hopes
The Portuguese Olympic Committee (COP) and Redes Energéticas Nacionais (REN), the country’s national electricity company, have renewed their sponsorship contract until the end of 2015.
Lucozade teams up with Scottish Rugby
Scottish Rugby has announced a partnership with drinks brand Lucozade Sport that will run until 2016.
Designs draws on Hull KR relationship for shirt deal
Locally based signage and vehicle livery company Designs Signage Solutions has extended its support of English Super League rugby league team Hull Kingston Rovers by agreeing to take up chest sponsorship on its shirt for 2014.
BGV/Badische nets deal with handball’s Rhein-Neckar Lowen
Insurance group BGV/Badische has reached an agreement to become a premium partner of German Handball Bundesliga team Rhein-Neckar Lowen.
London Marathon refreshes Nestle ties with Buxton deal
UK mineral water brand Buxton has announced a new partnership that makes it the official water of the London Marathon.
Barcelona extends Unicef ties
Spanish Liga football club Barcelona has agreed a two-year extension of its partnership with the United Nations children’s fund, Unicef.
Ficrea teams with Sauber for US Grand Prix
The Sauber Formula One team has reached a sponsorship agreement with Mexican financial services company Ficrea for this weekend’s US Grand Prix in Austin, Texas.
Tuenti nets naming and shirt rights with Liga ACB’s Estudiantes
Madrid-based social media technology company Tuenti has agreed a deal with Estudiantes for its Tuenti Movil platform to become the official team and jersey sponsor of the Spanish Liga ACB basketball club.
Zeo scores England Netball deal
Soft drinks company Zeo has agreed a wide-ranging one-year sponsorship deal with the England Netball organisation.
Saudi Telecom enhances partnership with United
Telecommunications company Saudi Telecom has struck a five-year extension to its sponsorship agreement with English Premier League football club Manchester United.
Sanitas signs up for Spain’s Basketball World Cup
The International Basketball Federation (Fiba) and the Spanish Basketball Federation (FEB) have confirmed Spanish medical company Sanitas as a national supporter of the 2014 Basketball World Cup.
Legia Warsaw agrees Fortuna deal, extends with Adidas
Betting group Fortuna has agreed to become the main sponsor of Polish Ekstraklasa football team Legia Warsaw under a three-year deal effective from January 1, 2014.
Belgian FA bags Carrefour deal
French supermarket chain Carrefour has agreed a four-year sponsorship deal with the Belgian Football Association (KBVB).
GoDaddy: European expansion key for US-based web hoster
GoDaddy, the US-based web hosting company, is sponsoring the Rugby League World Cup as part of its focus on British and European expansion.
Real Madrid extends connection with Saudi Telecom
Spanish Liga football club Real Madrid has signed a five-year extension to its sponsorship deal, from 2013-14 to 2017-18, with Saudi Telecom.
Bartercard expands rugby league presence with Hull FC
English rugby league team Hull FC has reached a shirt sponsorship deal with business-to-business trade exchange Bartercard.
Handball Bundesliga outfit Füchse Berlin scores new main partner
German Handball Bundesliga club Füchse Berlin has signed a two-year deal making travel company Spar mit! Reisen its new main sponsor.
Bose nets French basketball partnership
France’s National Basketball League (LNB) has signed a three-year technical partnership with American audio equipment company Bose.